Chris Wood
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BUSINESS
Habu releases unusual recordsdata dapper room enhancements
This week, enterprise data collaboration company Habu announced enhancements to its platform and key partnerships with the likes of Snowflake…
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BUSINESS
AI is susceptible in marketing and marketing by two thirds of B2B orgs, Forrester finds
AI is used in marketing by 67% of B2B organizations, according to the new “Global State of AI in B2B…
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BUSINESS
TransUnion expands TruAudience marketing and marketing alternatives
Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. These solutions now combine the consumer data, identity…
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BUSINESS
LG web3 partnership launches immersive experiences on TVs
At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences…
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BUSINESS
What is the metaverse and the very best plot can we obtain there?
Marketers are making inroads in virtual worlds, but there is still a long way to go before reaching the metaverse,…
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BUSINESS
3 solutions Panasonic embraces a buyer-centric capability using expertise
Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what…
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BUSINESS
Updates finalized for IAB intrinsic in-recreation advert size guidelines
IAB announced the finalization of Intrinsic In-Game Advertising Measurement Guidelines 2.0, a joint effort between the IAB Experience Center, the…
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BUSINESS
Supreme practices for getting began with AI
Artificial intelligence (AI) adds efficiency to any number of marketing applications, from content to conversational chatbots. For organizations looking to…
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BUSINESS
Cell leads utter in the growing in-recreation marketing enterprise
This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new…
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