Kylie Jenner is a name that has become synonymous with beauty and the beauty industry. Her impact on the industry cannot be denied, and her contributions have been significant. Kylie’s influence on the beauty industry has been nothing short of a phenomenon. From her lipstick lines to her skincare line, her products have become a staple for many. But her impact goes beyond just her products. She has also played a significant role in changing beauty standards and bringing attention to issues such as body positivity and diversity in the industry. In this article, we will explore Kylie Jenner’s impact on the beauty industry and how she has helped change beauty standards.
Kylie Jenner’s Lip Kits
Kylie’s impact on the beauty industry began with her lip kits. In 2015, she launched her first line of lip kits, which quickly became a sensation. The lip kits were a range of liquid lipsticks and lip liners that came in a variety of colors. Kylie’s lip kits were an instant hit, and they sold out within minutes of their release. The success of the lip kits was due to the hype generated by Kylie’s massive social media following.
Kylie’s lip kits were more than just a product launch; they were a cultural phenomenon. They sparked a trend of overlining lips and creating a plumper pout. The lip kits were also affordable, making them accessible to a wider audience. Kylie’s lip kits showed that beauty could be affordable, trendy, and accessible to everyone.
Kylie Cosmetics
After the success of her lip kits, Kylie launched her cosmetics brand, Kylie Cosmetics, in 2016. The brand started with just her lip kits, but it soon expanded to include other beauty products such as eyeshadow palettes, blushes, and highlighters. Kylie Cosmetics has become one of the most successful beauty brands, with a net worth of over $900 million.
Kylie’s success in the beauty industry can be attributed to her business acumen and her social media following. She has used her massive following to promote her brand and products, which has helped her to create a loyal customer base. Kylie’s success has also inspired other celebrities to launch their own beauty lines.
Changing Beauty Standards
Kylie’s impact on the beauty industry goes beyond just her products. She has also played a significant role in changing beauty standards. Kylie’s rise to fame coincided with the rise of social media, which gave her a platform to share her life and her looks with the world. Her use of social media to showcase her beauty and her makeup looks has helped to popularize a new beauty standard.
Kylie’s signature look is characterized by plump lips, a contoured face, and heavy eye makeup. Her look has become synonymous with beauty, and many people have tried to emulate it. However, Kylie’s look has also been criticized for promoting an unrealistic and unattainable beauty standard. Critics have argued that Kylie’s look is unattainable without the use of cosmetic procedures, such as lip fillers and botox.
Body Positivity and Diversity
Kylie has also been vocal about body positivity and diversity in the beauty industry. She has used her platform to promote body positivity and to celebrate different body types. Kylie has also been praised for her efforts to promote diversity in the beauty industry. Her makeup line includes shades that cater to a wide range of skin tones, which has been a welcome change in the beauty industry.
Kylie’s efforts to promote body positivity and diversity in the beauty industry have been met with some criticism. Some have argued that her efforts are hypocritical, given her own use of cosmetic procedures. However, others have praised her for using her platform to promote these important issues.
One of the most significant contributions that Kylie has made to the beauty industry is her promotion of inclusivity and diversity. Kylie Cosmetics has released shades that cater to a wide range of skin tones, which has been a welcome change in an industry that has often overlooked people of color. Kylie’s efforts to promote diversity in the beauty industry have helped to encourage other brands to follow suit.
Kylie has also used her platform to promote body positivity and self-love. She has been vocal about her struggles with body image and has encouraged her fans to embrace their bodies and love themselves. This message is particularly important in an industry that often promotes a narrow and unrealistic standard of beauty. Kylie’s promotion of body positivity has helped to create a more inclusive and accepting environment in the beauty industry.
Despite her success, Kylie has faced criticism for promoting an unrealistic and unattainable beauty standard. Her signature look, which includes plump lips, heavy eye makeup, and a contoured face, has been emulated by many but has also been criticized for promoting an unrealistic and unattainable standard of beauty. Critics have argued that Kylie’s look is only achievable with the use of cosmetic procedures, which can be expensive and risky.
While it is true that Kylie’s look may not be achievable for everyone, it is important to remember that beauty is subjective and personal. What may be beautiful to one person may not be beautiful to another. It is important for the beauty industry to embrace a variety of beauty standards and to promote inclusivity and diversity. Kylie’s efforts to promote these important issues have helped to move the industry in a more positive direction.
