The rise of Kylie Jenner: From reality TV star to beauty mogul
Kylie Jenner, the youngest member of the Kardashian-Jenner family, has made a name for herself as a reality TV star, social media influencer, and beauty mogul. At just 23 years old, she is the world’s youngest self-made billionaire, according to Forbes. This article will explore how Kylie Jenner rose to fame and became a successful businesswoman in the beauty industry.
Early Life and Family Background
Kylie Jenner was born on August 10, 1997, in Los Angeles, California. She is the youngest daughter of Kris and Caitlyn Jenner, and has one full sister, Kendall Jenner, and four half-siblings, including Kim, Kourtney, and Khloe Kardashian. Kylie grew up in the spotlight, as her family’s reality show, Keeping Up with the Kardashians, premiered when she was just 10 years old.
Reality TV Career
Kylie Jenner’s reality TV career began with Keeping Up with the Kardashians, where she appeared alongside her family. In 2013, she and Kendall Jenner starred in their own spin-off show, titled “Kendall and Kylie Take on L.A.” She later appeared on other shows, such as “Kourtney and Khloe Take The Hamptons” and “Life of Kylie,” which focused on her personal life and career.
Social Media Fame
Kylie Jenner’s rise to fame is largely attributed to her social media presence. She has millions of followers on platforms such as Instagram, Twitter, and Snapchat, where she regularly posts updates about her personal life, fashion, and beauty products. In 2015, she launched her own app, which included behind-the-scenes content and exclusive photos and videos.
In 2015, Kylie Jenner launched her own cosmetics brand, Kylie Cosmetics, with a line of lip kits. The kits, which included a liquid lipstick and a matching lip liner, sold out within minutes of their release. The success of the lip kits led to the expansion of the brand, which now includes a variety of makeup products, such as eyeshadow palettes, blushes, and highlighters.
Kylie Cosmetics has been a huge success, with Forbes estimating that the company was worth $900 million in 2019. In 2020, Kylie sold a majority stake in the company to Coty Inc., a global beauty company, for $600 million, valuing the brand at $1.2 billion.
Marketing and Branding
Kylie Jenner’s success in the beauty industry can be attributed to her marketing and branding strategies. She has used social media to promote her products and create hype around new launches. In addition, she has collaborated with other brands and celebrities, such as her sisters Kim and Khloe Kardashian, to create limited edition products.
Kylie Jenner has also been involved in controversy surrounding the branding of her products. In 2019, she faced backlash for releasing a “Kylie Skin” line of products, which included a walnut face scrub. The product received criticism for being too harsh and potentially damaging to the skin. Kylie later removed the product from her line and apologized for the controversy.
Her business ventures, Kylie Jenner has been involved in philanthropy. In 2019, she donated $1 million to help relief efforts in Australia following the devastating wildfires. She has also been involved in other charitable causes, such as the Children’s Hospital Los Angeles and the Smile Train organization.
Controversies and Criticisms
While Kylie’s success has been impressive, she has also faced criticism and controversy throughout her career. Her products have been criticized for their quality and pricing, and she has faced accusations of cultural appropriation for some of her product names and designs. Additionally, her use of lip fillers and cosmetic procedures has sparked debates about beauty standards and body image.
Looking to the future, Kylie has expressed interest in expanding her brand beyond cosmetics. In addition to launching her skincare line, Kylie Skin, she has also hinted at potentially opening a restaurant or starting a hair care line. Her business ventures and philanthropic efforts are sure to continue inspiring young women around the world.