With NFL gamers pulling in an moderate salary of $2.7 million per 300 and sixty five days, you’d be forgiven for thinking that the musical superstars who lend their abilities to the largest game of the 300 and sixty five days additionally invent thousands and thousands of bucks—nonetheless you’d be heinous. Usher is this 300 and sixty five days’s halftime performer, and he’ll no longer be taking home the relaxation approach an NFL salary for the big concert.
The ravishing truth is that halftime performers aren’t paid to form on the Enormous Bowl. Per league policy, the NFL covers all charges connected to the production of the halftime point to, nonetheless the abilities would not rob home a paycheck (even when the NFL foots the bill for his or her shuttle charges). In accordance to Forbes, artists are paid like minded $1,000 a day on a minimal wage union scale. Still, “the halftime point to on the Enormous Bowl stays a highly coveted distress for a couple of artists,” leisure criminal skilled Lori Landew suggested Forbes aid in 2019. “Some of these artists attain no longer belief their look as a political assertion, nor attain they belief the purpose to as a cultural battleground, nonetheless slightly concentrate on their live performance as an opportunity to entertain an eager crowd and to portion their song and their abilities with thousands and thousands of viewers.”
The price of production, even for like minded a thirteen-minute section, can additionally be sky-high. The 2020 performance by Jennifer Lopez and Shakira reportedly price the NFL roughly $13 million. That figure funds the paychecks of as much as some,000 staffers mad by the production, besides as complex technical ingredients of the performance, be pleased a collapsible, 38-segment stage, or the big audio equipment rolled in on 18 carts. Don’t even get us began on the price of terror-keen spectacles, be pleased Katy Perry riding into the stadium on a mechanical golden lion, or Girl Gaga parachuting into her performance from the roof.
So what’s in it for performers? One thing familiar to freelance writers in every single distress: exposure. Performing on undoubtedly one of the important enviornment’s biggest, most televised levels can convert into proper financial keep within the invent of elevated song sales. When Justin Timberlake performed in 2018, his song sales rose 534% that same day; as for Girl Gaga, sales of her digital catalog spiked 1000% following her 2017 performance. For Usher, the singer will contain the opportunity to advertise his recent album, Coming Home—that would maybe additionally be launched two days sooner than the Enormous Bowl. He’s additionally embarking on a nationwide tour beginning in August 2024.
And lest you’re thinking that the headliners are the handiest performers working with out spending a dime—completely journeyman dancers ought to unruffled be paid, just correct?—think yet all yet again. The NFL has reach below fire for failing to pay some halftime point to dancers, framing them as an more than a couple of as “volunteers.” Throughout The Weeknd’s 2021 halftime point to, all dancers rushed the self-discipline within the same costumes, nonetheless no longer everyone obtained the same medication. In accordance to an investigation by the Los Angeles Times, “paid dancers obtained $712 for point to day and $Forty five per hour for his or her rehearsal time, besides as a $30 per diem and a $250 COVID stipend if a dancer modified into once asked to file to a health center for a take a look at on a nonwork day. Unpaid dancers sat in stadium bleachers for as much as two hours within the frigid while waiting to rehearse as their paid counterparts spent that time in inexperienced rooms.”
In 2022, the NFL seemed able to repeat its mistake. For a halftime point to that comprises Mary J. Blige, Dr. Dre, Snoop Dogg, Kendrick Lamar, and Eminem, NFL producers recruited a whole bunch of “volunteers” to rob segment in 72 hours of unpaid rehearsals. After backlash from the dance neighborhood and SAG-AFTRA (the union representing skilled dancers), executives from Jay-Z’s Roc Nation, which produced the halftime point to, defended their methods, asserting that they paid 115 dancers.
With rather of luck, Usher’s crew shall be treated with more appreciate. Finally, he has so many hits that they’ll be dancing for the plump 13 minutes. (As will I from my residing room.)