ENTERTAINMENT

Protein ‘made from air’ enters snacks category

In 2022, Photo voltaic Foods’ original microbial protein Solein – made from CO2, air, and electricity – obtained regulatory approval from the Singapore Meals Company (SFA)​.

Lower than a 365 days later the ingredient officially entered the market internal the confectionery category (the Solein Chocolate Gelato​), and now Photo voltaic Foods is extending its attain into snacks via a tie-up with Finnish FMCG firm Fazer.

The dinky-model ‘Fazer Model the Future, powered by Solein’ bar is on hand at selected The Cocoa Trees confectionery stores in Singapore.

Photo voltaic Foods is leveraging the collaboration to produce ‘priceless buyer strategies’ on the ingredient’s viability in a new product category, defined CEO Pasi Vainikka, whereas more broadly moreover getting a sense of client acceptance of the original ingredient.

What is ‘protein made from air’?

Photo voltaic Foods used to be based mostly in 2017 as a spinout from Finnish compare centre VTT. The firm claims to procure the enviornment’s most sustainable protein, which is

Fazer Model the Future The Cocoa  Tree store in Singapore

The dinky-model ‘Fazer Model the Future, powered by Solein’ bar is being sold in selected The Cocoa Trees stores in Singapore. Characterize credit: Fazer

thoroughly decoupled from photosynthesis and agriculture manufacturing.

Solein is repeatedly described as being ‘made from air’. Digging deeper into its manufacturing unearths no longer lower than three substances are frail to procure the original protein: CO2, air, and electricity. Extra particularly, the protein is produced the utilization of a bioprocess whereby microbes are fed with gases (carbon dioxide, hydrogen and oxygen), and dinky portions of nutrients.

Vainikka has previously likened the bioprocess to that frail by winemakers​, but with carbon dioxide and hydrogen changing sugar because the provision of carbon and power, respectively.

Seeking to its nutrition credentials, Solein is idea of as as a complete protein, which technique it comprises all nine mandatory amino acids. The ingredient is made up of 65-70% protein, 5-8% elephantine, 10-15% dietary fibres and 3-5% mineral nutrients. The macronutrient composition of Solein cells is extremely such as that of dried soy or algae, with micronutrients including iron and B vitamins.

Photo voltaic Foods claims Solein will also be frail to change existing proteins in beverages, noodles and pasta, breads and spreads, and different dairy. This latter category used to be examined via a partnership between Photo voltaic Foods and The Lo & Check Group-owned Fico​, an Italian seaside restaurant in Singapore, which noticed the constructing of Solein Chocolate Gelato in 2023. Solein, along with vegetable oils, changed dairy in the ice cream product.

What is a ‘Model the Future’ bar?

And as is the level of interest of the Photo voltaic Foods and Fazer tie-up, Solein can moreover be frail to increase protein sigh material in the snacking category.

The 44g Model the Future bars were handmade in Vantaa, Finland, and exported to Finland. Every bar is made with 2% Solein protein, alongside as a minimum 70% gloomy chocolate solids, dried strawberries, hazelnut and Nordic oat puffs. Though containing correct 15g Solein per 100g doesn’t officially procure the chocolate snack bar ‘excessive protein’, it does procure it excessive in iron – a micronutrient most frequently lacking in plant-primarily based mostly mostly foods.

Being neutral in taste, Solein does no longer negatively impact the bar’s snack profile, which technique there is never forever any need to conceal its flavour. In fact, in accordance with Fazer, the presence of Solein enhances the bar’s flavour. The the same goes for the bar’s texture, defined Heli Anttila, VP, new product constructing at Fazer Confectionery.

“Solein does no longer impact the feel of the snack bar. Solein is in powder format, and the snack bar comprises [just] 2% Solein.”

Collecting client strategies for wider launches

Photo voltaic Foods is no longer primarily the most efficient birthday celebration seeking buyer strategies from the dinky-model initiate. Fazer, too, goals to earn client strategies in Singapore to bear the product further, Anttila printed. In Singapore the snack bar is no longer on the market, but on hand as a section of ‘start tastings’ to boot to section of a bundle offer – which technique that if customers win two Fazer Chocolate containers, they’ll compile a Model the Future bar without cost.

Fazer is moreover drawn to advertising and marketing the snack bar in thoroughly different geographies, to illustrate in the EU. But earlier than this might perchance happen the ingredient requires original meals approval from the European Meals Safety Authority (EFSA). This process is ongoing, we were instructed. “We’re ready for this to happen at the tip of 2025.”

In the length in-between, Photo voltaic Foods continues to work on its first business manufacturing facility, Manufacturing unit 01 in Vantaa, Finland, which is ready to elevate Solein to business scale. Manufacturing unit 01 will initiate operations in H1 2024 and scale the firm’s annual manufacturing quantity as much as 160 tonnes. Assuming a single meal would consume 20g of Solein, this translates to eight million Solein-powered meals.

Indeed, Photo voltaic Foods moreover confirmed it is miles seeking pre-market authorisations in thoroughly different geographies across the enviornment, with an EFSA original meals nod expected by the tip of subsequent 365 days. “Our shared operate extends past this pivotal second, concentrated on a mighty wider scale European initiate in 2025-2026 with a complete range of product,” stated Photo voltaic Foods’ Vainikka.

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