On Earth Day, Twitter introduced a ban on commercials that promote climate change denial. It said deceptive promoting that contradicts scientific consensus on the crisis won’t be licensed on the platform under its policy on defective content.
“We judge that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative commercials shouldn’t detract from basic conversations about the climate crisis,” leaders from the firm’s sustainability personnel wrote in a blog submit. “We acknowledge that deceptive details about climate change can undermine efforts to offer protection to the planet.”
Twitter says this would maybe maybe well honest assess whether climate change commercials break the foundations per experiences from authoritative sources, comparable to the United Worldwide locations’ Intergovernmental Panel on Climate Alternate. The firm added that, within the months ahead, this would maybe maybe well honest share extra small print about its “work so to add legitimate, authoritative context to the climate conversations occurring on Twitter.”
This hurry builds on every other measures Twitter is taking to address climate change. By the quit of 2022, Twitter goals to handiest be the exhaust of carbon-just energy sourcing at its information services and products. It additionally joined the EU climate pact earlier this yr. Among other things, Twitter committed to swap to renewable electricity at its leased operations within the bloc and to magnify its investments in carbon-elimination tech.
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