VGTV, PinkNews and Anzu.io are finalists for this year’s Digiday Media Awards Europe
This year’s Digiday Media Awards Europe finalists proved that video continues to be a sturdy medium for manufacturers to spend. At some level of the entries, it was additionally evident that ad-tech platforms are making a splash and that digital product innovation is rising.
VGTV has secured quite a lot of nominations amongst this year’s entries, including Simplest Digital Product Innovation, Simplest Subscription or Membership Product, and Simplest Use of Video.
The media firm’s nomination for Most Engaged Neighborhood showcases its skills and beauty. VGTV produces video for VG, the finest newspaper in Norway, and it had to pivot when it identified a shortage of effectively-produced screech for Gen Z audiences. VGTV hired influencer Linnéa Myhre to profile its subsequent huge leisure podcast. Linnéa dove into Norway’s juiciest neatly-known particular person tales, offering diagnosis in an inviting precise-crime style. VGTV then obsolete the podcast’s success to open a espresso-desk e book with extra subject subject from the podcast, equivalent to uncut scripts. Then VGTV launched a TV sequence with Linnéa documenting the colossal affect bloggers can wield. This collaboration helped VGTV join with a new target audience and make stronger consciousness of VGTV.
To boot to to VGTV’s podcast work with Linnéa, it additionally produced a males’s health podcast that earned the video crew a nomination for Simplest Podcast. The ‘How are you, man?’ podcast was launched to inspire males to higher keep in touch with one any other about their feelings. Evaluating a shortage of screech on males’s mental health contained within the podcast residence, VGTV enlisted obsolete legit hockey participant Erik Follestad to host the podcast and interview other males about their interior lives while exploring his maintain. VGTV’s replacement of getting a nonprofessional man host — rather then a psychologist or therapist — helped listeners snarl and join with the podcast, resulting in over 1.5 million downloads.
When it came to the Simplest Advert Tech Platform, Anzu.io was a clear standout. As more companies enter the gaming residence, skills equivalent to Anzu has change into necessary. Anzu’s modern ad tech platform blends non-intrusive in-game ticket adverts precise now into the gameplay, acting on 3D in-game objects in locations where other folks would search files from to search out them within the precise world. With such platforms, advertisers can reach 3 billion avid gamers in a non-intrusive formulation, and developers can monetize titles to beef up the gameplay skills.
PinkNews was one other crew to garner quite a lot of nominations this year, including Publishing Executive of the 365 days. PinkNews was additionally a standout for Simplest Use of Video for its Snapchat Present, ‘The Queer Contain-up.’ Because the arena’s most-watched and browse LGBTQ+ media ticket, PinkNews wished to enlarge viewership to proceed spreading positivity and enlarge the publicity of definite LGBTQ+ tales on the Snapchat platform. In 2021, PinkNews grew the target audience and subscriber heinous for ‘The Queer Contain-Up’ exponentially, reaching higher than 650,000 subscribers.
On high of this, PinkNews additionally received a nomination for Editorial Team of the 365 days for its coverage of World AIDS Day, mighty stereotypes around living with HIV/AIDS while calling for the govtto step up its efforts to eradicate transmission. PinkNews additionally delivered unparalleled coverage of transgender disorders, reporting on the first-ever transgender civil rights case to develop it to the UK Supreme Court docket. The media ticket’s coverage of the Taliban takeover of Afghanistan additionally shed a totally different light on the plight of LGBTQ+ other folks following the regime alternate. PinkNews persevered to cater to its precise readers by giving them detailed diagnosis, precise reporting, participating tales and comprehensive coverage of LGBTQ+ disorders.
All in all, 2022 confirmed that video remains a extraordinarily significant draw for companies to construct to and develop their audiences. As more companies dive into what their audiences are making an are attempting to notice, they’re seeing enhance that’s propelling them into the prolonged hump.
See the full list of finalists below.
Advert Operations Team of the 365 days
Hearst UK Advert Operations Team
Contemporary York Events Promoting
POLITICO Europe – Advert Operations crew of the year
The Ozone Project’s Publisher Operations crew
Simplest Advert Tech Platform
Anzu.io – the arena’s most superior in-game promoting solution
Influencity
Nano Interactive & UK Authorities – The spend of Intent focusing on to make certain the British public that the vaccine is safe
Outbrain – Start of Smartlogic
Teads – The International Media Platform
Unruly
Simplest Mark Start/Match
Files Dwell: The Events CEO Summit
The Economist Neighborhood
Simplest Mark Partnership
Hearst UK’s Cosmopolitan HomeMade x NatWest
International Paralympic Committee & Allianz
Norwegian Directorate of Correctly being & VG-lista 2021 – Discovering the prolonged hump together, right here’s what the childhood have learnt all over the pandemic.
Otrium, AMPC and Partnerize: Affiliate Channel Success
Simplest Branded Bellow Program
Haymarket Car Studio: Audi e-tron & Autocar Electric
Haymarket Car Studio: BMW UK & Autocar Motorsport
Hearst UK’s Girls’s Correctly being x Below Armour: It Begins with a Bra
Files UK & Google: The Funday Events
Simplest Bellow Studio
Captify
CNNIC Uncover
Imagine Studio at Rapid Media Co
POLITICO Studio – POLITICO Europe’s in-residence ingenious agency
TheSoul Publishing
Simplest Contextual Concentrating on Offering
Contextual Concentrating on at Precision and Scale – by Integral Advert Science
Files UK: Nucleus Emotional Concentrating on
Verity: Refined Contextual Concentrating on
Simplest Custom Promoting
TOTO – Voetbalzone widget
Havas Media International
Havas Play
How Tennis Consultants’ Have an effect on Proves an Ace for ASICS on the Partnerize Platform
Trekpleister – Greenhouse Neighborhood – Stocard
Simplest Digital Product Innovation
Mediahub UK – Start of Mediahub ARC
Nova TV & Cobe Osijek – DNEVNIK.hr cell app
Outbrain’s Smartlogic
rankingCoach FREE & rankingCoach 360
TV files crew, VG
Xaxis, Wavemaker & Finecast: Rising video affect for Hill’s Pet Nutrition
Simplest First-Celebration Files Technique
Files UK: Nucleus Files Platform
Unlocking Actionable Insights and Dispelling Legacy Myths by Files Science and Cloud Files Lake: Gerber Lifestyles Insurance + DELVE
Simplest Newsletter
POLITICO Europe
The Telegraph – The Front Online page Newsletter
Simplest Podcast
90min – Football Americana
ITV Files
POLITICO Europe
The Economist Neighborhood
VGTV, How are you, man? – A determined podcast on males’s mental health
Simplest Publisher Platform
Nova TV & Cobe Osijek – DNEVNIK.hr cell app
optAd360 AI Engine
Partner Recruitment Capabilities Present That Partnerize is Altering the Sport for Entrepreneurs
Submit Lab for Labrador CMS
ShowHeroes Neighborhood – ShowHeroes PLAY
The Ozone Project – the platform for high rate publishers
Simplest Earnings Diversification Technique
Home Graceful, Hearst UK
The Economist Neighborhood
Simplest Pickle Uncover
Bustle UK
CNN Uncover and Samsung
MAIA and DVTK – Start of MAIA
Simplest Myth
ITV Files
POLITICO Europe
Simplest Subscription or Membership Product
VGTV
Simplest Use of Social
Havas Play
Social Chain & Amazon Prime Video UK – Supreme So You Know
TheSoul Publishing – 5 hours of crafts
VGTV, How are you, man? – A determined podcast on males’s mental health
Simplest Use of Video
Captify
Economist Motion pictures
M&S Food Romford Boys Charity Single Marketing campaign – Scale and Suitability with TikTok & Zefr
PinkNews – The Queer Contain-up
Samsung & T Mark, the screech studio of Contemporary York Events Promoting
Social Chain & Amazon Prime Video – Supreme So You Know
TheSoul Publishing
TV files crew, VG
Simplest Video Marketing campaign
Social Chain & Amazon Prime Video UK – Supreme So You Know
Editorial Team of the 365 days
Bustle UK
PinkNews
POLITICO Europe
Journalist of the 365 days
Daniel Hewitt, ITV Files
Paul Mark, ITV Files
Most Engaged Neighborhood
Arena Media
VGTV
Will Media
Publisher of the 365 days
Hearst UK
ITV Files
PinkNews
Publishing Executive of the 365 days
PinkNews – Sarah Watson, Director of Product
